First Things First—What Is Local SEO, and Why Should You Care?
Let’s get something out of the way: if your travel business relies on folks finding you in a specific area—like a surf school in Encinitas, a hiking tour in Sedona, or a boutique lodge in Asheville—local SEO isn’t optional. It’s essential.
You know that feeling when you Google “kayak tours near me” and boom—three businesses pop up with maps, reviews, and pictures? That’s not magic. That’s local SEO doing its thing. And if your business isn’t in that trio? Well, you’re basically invisible to someone ready to buy.
But don’t panic. Getting into those top spots isn’t reserved for corporate giants or tech wizards. It’s about being intentional and a little strategic. Think of it like setting up your storefront, but online—and instead of foot traffic, you’re attracting search traffic.
At Travel & Tours Digital Marketing, we specialize in getting local travel brands front and center when it matters most. Ready to stop being invisible? We’ll help make sure your business is the one showing up on that map.
Google Business Profile: Your Local MVP
If you haven’t claimed your Google Business Profile yet, go do that. Like, …